URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce sites are most affected by this issue. Google is exploring solutions, including new algorithms and improved ...

Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search.

Google will not use any of the legacy rules in the tool, so make sure to watch your site's SEO health over the next days and weeks. Google today has turned off support for the URL parameter tool ...