German agency Jung Von Matt has a viral hit on its hands with a hidden camera prank for shipping company DHL – but the social media jury is out. The stunt, which saw packages painted with the hidden ...

This case study, for logistics company DHL in Germany, used a "Trojan style" strategy and a packaging innovation to drive attention to the brand on social media. This case study, for logistics company ...

The Magic of Marketing: DHL's Legendary "Trojan Mailing" Campaign In the world of marketing, some campaigns transcend their purpose and become legendary stories. You can't help but wonder about the ...